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Case Study: Fitness Center Streamlines Membership Card Production with Print Studio 2.0

"Print Studio was the right software at the right time. We needed a full featured solution for printing membership cards for our new club. Print Studio was one of the best decisions we made in the setup of our business."

Mike Holzman
Co-Owner
Cardio Fit

About Cardio Fit
Cardio Fit is a full-service Health Club located in Rancho Cucamonga, California. Offering services including a workout facility, personal training, pilates, boxing, aerobics, and free-weight training in a neighborhood style gym. They currently serve more than 1,500 members in a 12,000 square foot facility.

Challenge
After purchasing an existing fitness center in November of 2003, Mr. Holzman and his business partner were looking to implement a membership card identification system as cost effectively as possible. As the majority of their funds were already dedicated to new equipment, maintenance, and advertising, they were looking for a solution that would produce a professional result as affordably as possible.

Solution
In Print Studio, Cardio Fit found exactly what they were looking for. They use Print Studio to produce professional membership and key chain cards on demand for their members.

"Print Studio works great. It is easy to use, works with our card printers and is perfect for what we need. Technical and sales support are great. We now print about 150 cards a month and an additional 100-200 key chain cards every couple of months. Print Studio keeps us looking great with little worry or effort," explains Mr. Holzman.

Cardio Fit appreciates how even the more advanced features offered by Print Studio, such as the ability to retrieve data from an existing membership database, program magnetic stripes, and create barcodes can be done quickly and simply.

"Since using Print Studio, our corporate image has improved and our ability to track members by 'scanning' them in at the front counter has improved dramatically," says Mr. Holzman.

Benefits

  • Ability to retrieve magnetic stripe and barcode data from an existing database
  • Support for a large variety of card formats and printers
  • Easy to use software and instructions
  • Excellent technical support

In Summary
"Print Studio was the right software at the right time for our company. It had everything we needed to solve our printing needs for membership tracking," says Mr. Holzman.

Technical Environment
Platform PCs running Windows 2000 Professional
Databases Microsoft Access and Excel
Card Printer Fargo Cheetah
Barcode Scanners Various Brands
Output Membership Cards with a Barcode and Magnetic Stripe

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